{"id":1954,"date":"2025-06-17T08:46:55","date_gmt":"2025-06-17T01:46:55","guid":{"rendered":"https:\/\/woowacrm.com\/blog\/?p=1954"},"modified":"2025-06-17T08:46:55","modified_gmt":"2025-06-17T01:46:55","slug":"5-kesalahan-umum-dalam-pemasaran-email-newsletter-yang-harus-dihindari5-kesalahan-umum-dalam-pemasaran-email-newsletter-yang-harus-dihindari","status":"publish","type":"post","link":"https:\/\/woowacrm.com\/blog\/5-kesalahan-umum-dalam-pemasaran-email-newsletter-yang-harus-dihindari5-kesalahan-umum-dalam-pemasaran-email-newsletter-yang-harus-dihindari\/","title":{"rendered":"5 Kesalahan Umum dalam Pemasaran Email Newsletter yang Harus Dihindari5 Kesalahan Umum dalam Pemasaran Email Newsletter yang Harus Dihindari"},"content":{"rendered":"<p data-start=\"269\" data-end=\"602\"><strong data-start=\"269\" data-end=\"299\">Pemasaran email newsletter<\/strong> udah lama jadi senjata utama dalam dunia digital marketing. Tapi, meski terdengar sederhana, banyak banget brand yang masih sering melakukan kesalahan yang bikin newsletter mereka gak efektif. Padahal, meskipun sudah disusun dengan hati-hati, bisa jadi email kamu malah terjebak di folder spam atau diabaikan begitu saja.<\/p>\n<p data-start=\"604\" data-end=\"783\">Penasaran apa aja kesalahan yang sering dilakukan?<br data-start=\"654\" data-end=\"657\" \/>Langsung aja kita bahas, biar email marketing kamu jadi lebih <strong data-start=\"719\" data-end=\"731\">powerful<\/strong> dan gak cuma jadi folder kosong di inbox pelanggan.<\/p>\n<hr data-start=\"785\" data-end=\"788\" \/>\n<h2 data-start=\"790\" data-end=\"829\"><strong data-start=\"793\" data-end=\"829\">1. Subjek Email yang Membosankan<\/strong><\/h2>\n<p data-start=\"831\" data-end=\"1064\">Sebelum pembaca buka email, mereka pasti bakal lihat <strong data-start=\"884\" data-end=\"900\">subject line<\/strong>. Ini adalah kesan pertama yang bakal ditangkap. Kalau subject-nya <strong data-start=\"967\" data-end=\"982\">gak menarik<\/strong>, ya\u2026 siap-siap aja email kamu cuma jadi <strong data-start=\"1023\" data-end=\"1042\">angka statistik<\/strong> di laporan open rate.<\/p>\n<p data-start=\"1066\" data-end=\"1240\">Jangan cuma nulis subjek garing kayak:<br data-start=\"1104\" data-end=\"1107\" \/>\u201cPromo Terbaru dari Kami\u201d atau \u201cInformasi Produk Baru\u201d.<br data-start=\"1162\" data-end=\"1165\" \/>Itu udah kebanyakan dipakai dan gak ada bedanya dari ratusan email lainnya.<\/p>\n<p data-start=\"1242\" data-end=\"1316\">Coba ubah jadi lebih catchy dan langsung kasih tau manfaatnya.<br data-start=\"1304\" data-end=\"1307\" \/>Contoh:<\/p>\n<ul data-start=\"1317\" data-end=\"1433\">\n<li data-start=\"1317\" data-end=\"1380\">\n<p data-start=\"1319\" data-end=\"1380\">\u201cDapatkan Diskon 50% untuk Produk Favoritmu Hari Ini Saja!\u201d<\/p>\n<\/li>\n<li data-start=\"1381\" data-end=\"1433\">\n<p data-start=\"1383\" data-end=\"1433\">\u201cBuka Untuk Tahu Cara Hemat Belanja di Toko Kami!\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1435\" data-end=\"1547\">Pastikan subjeknya <strong data-start=\"1454\" data-end=\"1487\">menarik dan membuat penasaran<\/strong> agar penerima merasa harus <strong data-start=\"1515\" data-end=\"1523\">klik<\/strong> buat tahu lebih lanjut.<\/p>\n<p data-start=\"1435\" data-end=\"1547\"><strong>Baca juga: <a href=\"https:\/\/woowacrm.com\/blog\/bukan-hanya-menjual-tapi-membentuk-pasar-strategi-penjualan-produk-pertanian-yang-berbeda\/\"><span data-sheets-root=\"1\">Bukan Hanya Menjual, Tapi Membentuk Pasar: Strategi Penjualan Produk Pertanian yang Berbeda<\/span><\/a><\/strong><\/p>\n<hr data-start=\"1549\" data-end=\"1552\" \/>\n<h2 data-start=\"1554\" data-end=\"1598\"><strong data-start=\"1557\" data-end=\"1598\">2. Terlalu Banyak Teks, Kurang Visual<\/strong><\/h2>\n<p data-start=\"1600\" data-end=\"1741\">Bayangin, kamu lagi buka email, terus disambut dengan <strong data-start=\"1654\" data-end=\"1680\">paragraf panjang lebar<\/strong> tanpa gambar atau ilustrasi apa pun.<br data-start=\"1717\" data-end=\"1720\" \/>Gak enak dibaca, kan?<\/p>\n<p data-start=\"1743\" data-end=\"1864\">Email newsletter itu bukan buku novel yang harus dibaca dari awal sampai akhir.<br data-start=\"1822\" data-end=\"1825\" \/>Gunakan <strong data-start=\"1833\" data-end=\"1861\">format yang mudah dibaca<\/strong>:<\/p>\n<ul data-start=\"1865\" data-end=\"1945\">\n<li data-start=\"1865\" data-end=\"1884\">\n<p data-start=\"1867\" data-end=\"1884\">Paragraf pendek<\/p>\n<\/li>\n<li data-start=\"1885\" data-end=\"1906\">\n<p data-start=\"1887\" data-end=\"1906\">Poin-poin penting<\/p>\n<\/li>\n<li data-start=\"1907\" data-end=\"1945\">\n<p data-start=\"1909\" data-end=\"1945\">Gambar atau ilustrasi yang mendukung<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1947\" data-end=\"2110\">Dan pastikan ada <strong data-start=\"1964\" data-end=\"1988\">CTA (Call to Action)<\/strong> yang jelas di akhir email. Jangan cuma kirim informasi mentah, tapi beri mereka <strong data-start=\"2069\" data-end=\"2077\">arah<\/strong> untuk bertindak setelah membaca.<\/p>\n<hr data-start=\"2112\" data-end=\"2115\" \/>\n<h2 data-start=\"2117\" data-end=\"2167\"><strong data-start=\"2120\" data-end=\"2167\">3. Kirim Terlalu Sering atau Terlalu Jarang<\/strong><\/h2>\n<p data-start=\"2169\" data-end=\"2393\">Ini nih yang bikin banyak orang kesal. Kalau kamu ngirim email newsletter tiap hari, pasti yang terima bakal <strong data-start=\"2278\" data-end=\"2287\">bosan<\/strong> dan merasa terganggu. <strong data-start=\"2310\" data-end=\"2327\">Over-emailing<\/strong> malah bisa bikin mereka <strong data-start=\"2352\" data-end=\"2368\">unsubscribed<\/strong> (keluar dari langganan).<\/p>\n<p data-start=\"2395\" data-end=\"2550\">Tapi kalau kamu jarang ngirimnya, malah bisa lupa. <strong data-start=\"2446\" data-end=\"2458\">Branding<\/strong> kamu bakal hilang dari ingatan mereka, dan kemungkinan untuk <strong data-start=\"2520\" data-end=\"2537\">closing sales<\/strong> jadi rendah.<\/p>\n<p data-start=\"2552\" data-end=\"2757\"><strong data-start=\"2552\" data-end=\"2566\">Solusinya?<\/strong> Tentukan jadwal yang konsisten, seperti <strong data-start=\"2607\" data-end=\"2632\">mingguan atau bulanan<\/strong>.<br data-start=\"2633\" data-end=\"2636\" \/>Ingat, kualitas lebih penting daripada kuantitas. Kalau kamu ngirim newsletter yang bermanfaat, pelanggan pasti nungguin.<\/p>\n<hr data-start=\"2759\" data-end=\"2762\" \/>\n<h2 data-start=\"2764\" data-end=\"2813\"><strong data-start=\"2767\" data-end=\"2813\">4. Tidak Mengoptimalkan Email untuk Mobile<\/strong><\/h2>\n<p data-start=\"2815\" data-end=\"3066\">Sekarang, siapa sih yang gak buka email lewat smartphone? Kalau email kamu gak mobile-friendly, itu bakal jadi masalah besar. <strong data-start=\"2941\" data-end=\"2965\">Lebih dari 60% orang<\/strong> baca email mereka di ponsel, jadi pastikan desain email kamu bisa tampil dengan baik di layar kecil.<\/p>\n<p data-start=\"3068\" data-end=\"3226\">Jangan sampai <strong data-start=\"3082\" data-end=\"3104\">font terlalu kecil<\/strong>, <strong data-start=\"3106\" data-end=\"3126\">gambar terpotong<\/strong>, atau <strong data-start=\"3133\" data-end=\"3161\">button CTA gak kelihatan<\/strong>.<br data-start=\"3162\" data-end=\"3165\" \/>Pasti bikin pembaca bingung dan langsung <strong data-start=\"3206\" data-end=\"3214\">skip<\/strong> email kamu.<\/p>\n<p data-start=\"3228\" data-end=\"3313\">Jadi, <strong data-start=\"3234\" data-end=\"3263\">pastikan desain responsif<\/strong> supaya email kamu enak dibaca di semua perangkat.<\/p>\n<hr data-start=\"3315\" data-end=\"3318\" \/>\n<h2 data-start=\"3320\" data-end=\"3370\"><strong data-start=\"3323\" data-end=\"3370\">5. Mengabaikan Segmentasi dan Personalisasi<\/strong><\/h2>\n<p data-start=\"3372\" data-end=\"3591\">Bikin <strong data-start=\"3378\" data-end=\"3398\">email newsletter<\/strong> yang satu untuk semua orang itu seperti bikin satu masakan untuk semua orang. <strong data-start=\"3477\" data-end=\"3509\">Gak mungkin semua orang suka<\/strong> rasa pedas, kan? Begitu juga dengan email. <strong data-start=\"3553\" data-end=\"3567\">Segmentasi<\/strong> audiens sangat penting!<\/p>\n<p data-start=\"3593\" data-end=\"3802\">Kamu harus tahu siapa yang kamu kirimkan email.<br data-start=\"3640\" data-end=\"3643\" \/>Pelanggan yang <strong data-start=\"3658\" data-end=\"3674\">baru membeli<\/strong> produk tertentu akan tertarik dengan informasi yang berbeda dibandingkan dengan pelanggan yang <strong data-start=\"3770\" data-end=\"3784\">sudah lama<\/strong> tidak berbelanja.<\/p>\n<p data-start=\"3804\" data-end=\"3881\">Gunakan <strong data-start=\"3812\" data-end=\"3835\">data yang sudah ada<\/strong> untuk <strong data-start=\"3842\" data-end=\"3868\">menyesuaikan isi email<\/strong>. Misalnya:<\/p>\n<ul data-start=\"3882\" data-end=\"4082\">\n<li data-start=\"3882\" data-end=\"3951\">\n<p data-start=\"3884\" data-end=\"3951\">Kirimkan email tentang <strong data-start=\"3907\" data-end=\"3927\">penawaran khusus<\/strong> untuk pelanggan lama.<\/p>\n<\/li>\n<li data-start=\"3952\" data-end=\"4022\">\n<p data-start=\"3954\" data-end=\"4022\">Tawarkan <strong data-start=\"3963\" data-end=\"3986\">produk yang relevan<\/strong> dengan pembelian terakhir mereka.<\/p>\n<\/li>\n<li data-start=\"4023\" data-end=\"4082\">\n<p data-start=\"4025\" data-end=\"4082\">Atau buat <strong data-start=\"4035\" data-end=\"4051\">promo khusus<\/strong> berdasarkan preferensi mereka.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4084\" data-end=\"4165\">Membuat konten yang disesuaikan dengan kebutuhan audiens adalah cara ampuh untuk meningkatkan keterlibatan dan memperbesar peluang konversi.<\/p>\n<p data-start=\"4084\" data-end=\"4165\"><strong>Baca juga: <a href=\"https:\/\/woowacrm.com\/blog\/jangan-jual-spesifikasi-jual-pengalaman-strategi-copywriting-yang-bikin-penjualan-produk-elektronik-laris\/\"><span data-sheets-root=\"1\">Jangan Jual Spesifikasi, Jual Pengalaman! Strategi Copywriting yang Bikin Penjualan Produk Elektronik Laris<\/span><\/a><\/strong><\/p>\n<hr data-start=\"4167\" data-end=\"4170\" \/>\n<h2 data-start=\"4172\" data-end=\"4233\"><strong data-start=\"4175\" data-end=\"4233\">Pemasaran Email yang Efektif Itu Gak Sulit<\/strong><\/h2>\n<p data-start=\"4235\" data-end=\"4583\"><strong data-start=\"4235\" data-end=\"4265\">Pemasaran email newsletter<\/strong> yang sukses itu gak perlu ribet.<br data-start=\"4298\" data-end=\"4301\" \/>Cukup hindari kesalahan-kesalahan umum kayak <strong data-start=\"4346\" data-end=\"4373\">subjek yang membosankan<\/strong>, <strong data-start=\"4375\" data-end=\"4398\">terlalu banyak teks<\/strong>, <strong data-start=\"4400\" data-end=\"4429\">pengiriman terlalu sering<\/strong>, dan <strong data-start=\"4435\" data-end=\"4469\">email yang gak mobile-friendly<\/strong>. Plus, <strong data-start=\"4477\" data-end=\"4509\">segmentasi dan personalisasi<\/strong> adalah cara jitu untuk membuat emailmu lebih berdaya dan mengundang aksi.<\/p>\n<p data-start=\"4585\" data-end=\"4736\">Tapi, kalau kamu masih bingung gimana cara mengelola email dan follow-up secara otomatis, dan pastinya gak mau repot, <a href=\"https:\/\/www.instagram.com\/woowa_crm\/\"><strong data-start=\"4703\" data-end=\"4716\">Woowa CRM<\/strong> <\/a>siap membantu kamu!<\/p>\n<p data-start=\"4738\" data-end=\"4936\">Dengan Woowa CRM, <strong data-start=\"4756\" data-end=\"4794\">semua email dan follow-up otomatis<\/strong> bisa terorganisir dengan rapi, bikin <strong data-start=\"4832\" data-end=\"4863\">sales kamu lebih terkontrol<\/strong>, dan tentunya, <strong data-start=\"4879\" data-end=\"4908\">omset bisnis bisa meroket<\/strong> dengan data yang sudah ada.<\/p>\n<p data-start=\"4938\" data-end=\"5026\">Gak perlu lagi manual follow-up satu-satu, biarkan <a href=\"https:\/\/www.instagram.com\/woowa_crm\/\">Woowa CRM<\/a> yang kerja keras buat kamu!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pemasaran email newsletter udah lama jadi senjata utama dalam dunia digital marketing. Tapi, meski terdengar sederhana, banyak banget brand yang masih sering melakukan kesalahan yang bikin newsletter mereka gak efektif. Padahal, meskipun sudah disusun dengan hati-hati, bisa jadi email kamu malah terjebak di folder spam atau diabaikan begitu saja. Penasaran apa aja kesalahan yang sering [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3,5,4],"tags":[79,29,92,87,64,20],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bisnis","category-customer-service","category-marketing","category-sales","tag-bisnis","tag-digital-marketing","tag-pemasaran-email-newsletter","tag-strategi-bisnis","tag-strategi-penjualan","tag-woowacrm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Kesalahan Umum dalam Pemasaran Email Newsletter yang Harus Dihindari5 Kesalahan Umum dalam Pemasaran Email Newsletter yang Harus Dihindari - Blog woowa<\/title>\n<meta name=\"description\" content=\"Pemasaran email newsletter jadi senjata di marketing. 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